Internet store, Carrefour Online Shopping Mall, Xidan Online Shopping Mall, 100 E Union City, pop Coast Online Shopping Mall, the names mentioned above are ringing the traditional industry bigwigs facade in the second line. Traditional industries to B2C in bugle call is sounded, a pioneer who proudly forward, and more colleagues are still sleeping dream or hide in the corner watching. Do they also hope, triumph when the days come share a cup of leftovers?
B2C e-commerce in China after years of development, has a certain scale, Ereli made the market consulting firm in China in 2006 online shopping research report data indicate that: close to the end of 2006, China's B2C and C2C transactions were 82 total billion and 23 billion yuan. China's online shopping market reached 4310 million total subscribers.
While encouraging development momentum, but also encountered bottlenecks. Report data, B2C C2C overall transaction volume is only one-third of total turnover. In 2003, data for 2004 is more than B2C C2C, and from a business point of view in terms of shape, B2C C2C should be over, then what brought it to this status quo. From the analysis shows a number of related, industry generally believe that no guarantee of integrity, service perfect, short supply chain, logistics system was not optimized and a series of long-standing issue has seriously hindered the further development of China's B2C e-commerce. The author notes that, in addition to several large industry leading the B2C Online Shopping Mall (Dangdang, excellence, Ctrip, e Long, Big Dipper phone network, etc.), most of the B2C online store is no physical store, no brand, no capital strength small business, credibility became the largest development bottlenecks. The C2C is paid by the Po and PayPal (paypal) means of payment such as the emergence of a third party, in Taobao and eBay's platform to ease roundabout way of integrity; Second, in the supply chain, B2C businesses provided types and varieties of products offered far less than the C2C, the advantages of the others have turned into a disadvantage; Third, most of the B2C businesses do not establish a sound long-term third party logistics partnership, lack of scale advantages, not the use of information technology to improve logistics efficiency and reduce logistics costs, the advantages that should be compared with C2C logistics efficiency and logistics costs are not reflected, sometimes because companies own problems, become a disadvantage; in service quality, which could also B2C ahead of C2C, but in reality this has not reflected.
Business Software Technology Co., Ltd. Guangzhou Bo, general manager Zhang Zhongming that the essence of e-business rather than the electronics, technology is only a tool for commercial implementation, business process and business model is the core of e-commerce. E-commerce development of traditional industries will be the main battlefield, through the integration of industrial chain applications can create e-commerce revenue model, the potential value of e-commerce play. The more we understand the supply market deployment of traditional industries, customer management, marketing, with actual combat experience, the better to stand out in a new era of e-commerce. China's B2C e-commerce and even the whole network, is bound to the emergence of a watershed before, those who play Internet-based technology and capital dominate B2C companies, after will be those versed in the traditional retail business of the Road enterprise through the network of rivers and lakes B2C wind windy. Hinder the development of B2C e-commerce the four barriers to enter in the traditional large-scale retail industry, will be completely wipe out. In the next few years, traditional retailers should stand up and play a leading role, and even China's B2C online shopping will take the whole into a blowout-type growth.
First, the traditional retail-type business entities that have many years of operation, integrity and product quality as well as service quality, are all for online shoppers at ease; Secondly, the traditional retail supply chain provides a large range of products can give online shoppers provide sufficient choice and more opportunities to buy and form a higher spending; Thirdly, traditional retail is easy to use information technology and third party logistics establishment of docking and the formation of logistics efficiency and low cost advantages. Fourth, and most importantly, traditional retailers have a large number of well versed in consumer psychology and consumer behavior professionals, and these people are currently lacking in B2C e-commerce businesses. To see how the use of traditional retail a large selection of discount, promotion, integration, gifts, rebates and other means to lure consumers in and again to form a three frequently purchased, high-volume purchases, and provide a variety of member services and incentives to increase user stickiness, I know if this approach were transplanted to the B2C online shopping market, what changes will bring.
Affect the delay in entering the Chinese traditional retail B2C e-commerce into the reasons why there are two areas, one is that the pay issue is not resolved, consumption habits are not formed, the user less, small market size; was building a B2C e-commerce enterprise the basis of inputs is too large, a greater risk.
In the traditional retail distribution unconsciously B2C e-commerce has quietly the best time window to open. Statistics show that domestic online shoppers 43.1 million, meaning that one-third of Chinese Internet users have been online shopping experience, whether relative or absolute amount of volume, the numbers are not low. And this part of the population, the average spending power is higher than the national average spending power of the whole number of times, is the real high-end consumers, is also the main force of the subsequent years of consumption. B2C area in per capita spending it on online shopping, 4310 consumption of 8.3 billion people, less than 200 yuan per capita. China's B2C e-commerce market that already has a huge consumer groups, consumer habits have been formed, the means of payment such as obstruction has been overcome, but the ability to meet the shopping needs of consumers is pocket money or from the ability of consumers is very scarce . And this ability is definitely the most traditional retail enterprises excel.
Wal-Mart online shopping site you have three sites around the world: Mexico, United States, the United Kingdom. If one day, Wal-Mart ". CN" What will the future situation?
Study by Wal-Mart can be found, Wal-Mart left people impressed, is it a set of advanced, efficient logistics and supply chain management system. Wal-Mart distribution centers around the world, stores, storage warehouse and cargo transport vehicles, as well as partners (eg suppliers, etc.) are concentrated in this system, efficient management and optimization, form a flexible, efficient products production, distribution and sales network. To this end, Wal-Mart and even spared no expense, specifically the acquisition of several satellites to ensure that the network information transmission.
For deep-based e-commerce industry, Wal-Mart, through the online system to grasp the dynamic customer database. To acquire customers through data Kuwoerma shopping preferences, buying habits, valuable customer data, the formation of a highly efficient organic growth of customer database management. When the mind of each consumer what they want are business insight, there is still no reason not good customer service, there is no reason why clients can not pocket money or out mercilessly?
Wal-Mart ". CN" the impact on traditional retail should not be lightly ignored.
For the obstruction of traditional retailers to enter the B2C e-commerce field of the construction of enterprise-class B2C/B2B E ---- huge capital investment, the Guangzhou Expo Business Software Technology Co., Ltd. (www.probiz.cn) the successful efforts of its own large magnitude lower that threshold, Guangzhou team bring many years of experience with e-commerce to combine the best of traditional retail, with international advanced technology to help traditional retail enterprises times lower than the previous input to specialized enterprise B2B/B2C e-commerce platform. Let the past, enterprise-class e-commerce platform high above becomes common people, at your fingertips. Bo B2B/B2C e-commerce business solutions are developed based on J2EE technology can be applied to Online Shopping Mall, online store systems, online shopping system B2C/B2B enterprise-class e-commerce platform. Enterprise Online Shopping Mall and the popularity of online shop system will make many users feel safe and convenient online shopping experience.
Although China's B2C e-commerce sales in the market now is not very high, in the retail sector's share of total sales is also low, but this is an inevitable trend. Grasp the trend of the traditional retail business, will win the future. Missed the best time window to enter the traditional retail business in the future when faced with will be set up rival brands, services, customers, talent, and many other competitive threshold. B2C e-commerce not only exploiting the boundary and offline traditional business would be severely affected, will be a substantial loss in the high-end customers, business survival will face serious challenges. Traditional retail enterprises currently only two choices, either to seize the opportunity to embrace the future, as the Executive become the leader of China's B2C future persons; or missed opportunities, will sit back and grudge.
For e-commerce has become the core competitiveness of your business is the historical mission of Botswana business software. Business Software Technology Co., Ltd. Guangzhou Expo with government, media and industry partners work together in the most professional, best cost-effective e-business solutions and products to help large enterprises plug in traditional retail e-commerce wing, to create China's B2C tomorrow glory.
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